The Sweet East
The Match Factory, Utopia Distribution
— Official Key Art
The Sweet East is about the mental, social and political disarray of the United States, filmed like a variation on Alice’s Adventures in Wonderland. A story at the crossroads of a traditional fairytale, picaresque narrative and 1970s New Hollywood. Faithful to the feature, my poster emphasizes the film medium and doesn’t shy away from revealing and sublimating its beautiful grain. The splendid title design by Lenny Vigden and the custom paper texture I created for the occasion contribute to its vintage yet unique style.
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